"My objective is to shift the music industry to favor musicians."

Goal:

• Provide Bands with knowledge that encourages viable growth.

• Provide Venues with knowledge that encourages viable growth.

• Make local music more accessible to audience.

Strategy:

• Make all ideas public.

• Seek out existing information and knowledge.

• Focus energy on existing companies struggling to survive.

• Rely on and learn from people with more knowledge than me.

• Accept input from people in the music industry.

Measure:

• Are people using
• new design strategies?

• Do musicians have access to a larger audience?

• Is there a shift in the music industry to favor musicians?

• Is the local music industry more viable?

• Does design have a role in the digital music industry?