"Design can help bands become more visible thus increasing their fans and profit."

Music is alive but the industry is dying. My goal is to shift the music industry to favor musicians. I believe current trends in the music industry are making it impossible for bands to survive and a less desirable market for designers to enter. However this trend is creating an opportunity to be at the forefront of a major change in the music scene.

I believe that design can help bands become more visible thus increasing their fans and profit, ultimately making both the musician and those involved more profitable.

In order to accomplish this there needs to be a shift in the way the music industry is run. Using design I will change the dynamic between the designer and the musician. I will establish a new revenue model that will make design free to see, free to utilize, desired by everybody. I will question the successfulness of current 1-way design while implementing mediated design that encourages user participation. Finally I hope to encourage the sharing of knowledge with the idea that knowledge and experiences should not be considered a commodity but rather a free resource. I believe encouraging communication among musicians will promote growth in the music industry. My hope is that these steps will help to boost the music industry and create more interest in design. In the end design will be more accessible and results more effective.